Senior Graphic Designer · Brand Designer · Art Director

I build brands and the systems that keep them consistent.

Twenty-plus years in, mostly fintech and edtech. Identity, design systems, campaigns, and the guides a team actually uses. Chicago, and wherever the work is.

Selected work

Eight pieces. The rest lives in the sections below.

The PrivateBank commercial banking ad: a welder at work under the headline Let's get back to a third shift — Case study The PrivateBank rebrand Identity, campaign, seven lines of business · $1.5B in new loans and deposits

Case study Annual report and corporate profile Print and editorial

Trust, custody, and escrow ad looking up between two glass towers — Campaign Trust, custody, escrow Print advertising

Identity Capital Markets mark Logo exploration and sub-brand system

What's your X factor ad showing crop fields crossed by two roads — Campaign What's your X factor? Business banking, print

Mobile banking launch poster with a phone illustration and three steps — Digital Mobile banking launch In-branch and email

Compliance and regulatory affairs quarterly bulletin cover — Print Compliance bulletin series Quarterly, internal

Reward checking direct mail piece offering one hundred fifty dollars — Direct mail Reward checking offer Retail banking

By category

Six sections, a handful of pieces each. Enough to see the range, not enough to wear you out.

Photo

Two halves

The day job is brand: identity, design systems, campaigns, and the style guides that hold it all together at volume. I've run a team and I've been the only designer holding a whole brand. Both work.

The rest is music. I've played since I could hold a guitar, and I run a repair bench on the side. It's where I learned that the details nobody sees are the ones that decide whether the thing feels right.

More about me